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Page 37 of 155

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0196P H&M vs Zara: Competitive Growth Strategies
COM0197P HMV: Competing in the Digital World
COM0200P Southwest vs JetBlue in the Changing Market
COM0201P The Future of Gap Inc
COM0204P ASDA: Competitive Strategy in UK Retail Market
COM0207P Napster Inc.: Singing a New Tune
COM0211A Jack in the Box Combating the Breakfast War in US
COM0212 Google vs Baidu.com (B): Google’s Country Experiences
COM0214 Google vs Baidu.com (C) The Battle for China’s Internet Search Market
COM0217A The Coffee War: McDonald’s vs Starbucks
COM0218B Airbus 350 vs Boeing 787 – Battle for the Skies
COM0227 Nintendo’s Innovation Strategies: A Sustainable Competitive Advantage?
COM0230C Shanghai Volkswagen: Losing First Mover Advantage?
COM0231P The Challenge in Store for Gap Inc.
COM0232B Audi's Intended Acceleration
COM0234B European Railways Revamping Model to Combat Low Cost Airlines: Will it Succeed?
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
COM0254IRC Leadership Change at Indian Electronics Player Videocon: Can Kwang Ro Kim Replicate LG's Success?
COM0257IRC Patented Drug Companies: Can Effective Product Lifecycle Management Counter the Generic Threat?
COM0261IRC WAHAHA: POSING A THREAT TO COCA COLA AND PEPSI IN CHINA

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