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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0095C Mattel in China – ‘The Outsourcing and the Recall’
MES0096C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0097C McDonald’s in China
MES0098 China Europe International Business School (CEIBS): Going Global
MES0099 Turner-Miditech’s Planned Launch of ‘Real’ Channel in India: Will it Succeed?
MES0100 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
MES0101 Cisco in Emerging Markets (B): Looking Beyond China and India
MES0102 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MIC0001 Transfer Pricing
MIC0002 The Economics of Hosting The Olympics
MIC0003B Natural Gas : The Fuel of the New Century?
MIC0004 Rising Food Prices in China: A Storm Gathering Around ‘Piggy Bank’?
MIC0008 Hong Kong Contemplates Competition Law: In Whose Interest?
MKS0002 Samsung Electronics:Mr. Yun’s Efforts for Upscale Image
MKS0003 Advertising in China : Threats and Opportunities
MKS0004 Ready-To-Drink Market - The New growth Engine
MKS0005 Atkins Nutritionals: Market driven business model
MKS0006 General Motors Experiment with Saturn in the Small Car Market
MKS0007 Online Advertising: The Emerging Phenomenon
MKS0008 Celebrity Endorsement : Through the Ages

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