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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAR0083P Adidas: The Reebok Brand Revival
MAR0084 Hyundai in US Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
MAR0085P Pepsi’s Strategy to Address Changing Consumer Buying Behaviour: Would it Succeed?
MAR0086P Nike Getting into Subsidiary Brands – Will it Work?
MAR0087 Lenovo’s Brand Building Strategies: Taking the Competition to Competitors with “Transactional Model”
MAR0088C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
MAR0089A Coca-Cola: Targeting Niche Market through Brand Extension
MAR0090A The Rebranding of an Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
MAR0091A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
MAR0092A Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MAR0093A Portugal’s Image Rebuilding Campaign: Will it be Successful?
MAR0094B Brand London: An FDI Attraction
MAR0095B Ford’s Brand Revival Strategy for Lincoln
MAR0096C Brand Gendering: Hello Kitty Turns Unisexual
MAR0097C Brand Hollywood vs Brand Bollywood
MAR0098C Titan Watches – Creating a ‘Stylish, Functional’ Brand
MAR0099 Capsule Hotels: A Case of Reverse Positioning?
MAR0100 Acer vs Lenovo: Asian Brands’ Global Ambitions
MAR0101 Heineken’s Beer Branding: Bringing ‘Starbucks Coffee Experience’ to Beer
MAR0102 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges

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