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EUROPE Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0100 Airbus vs. Boeing: The Subsidy Wars
CCA0042P Virgin in 2006: Managing Brand Extensions
CCA0019 Mittal Steel's Knowledge Management Strategy: Giving it a Competitive Edge
BOS0008 Deutsche Bank's Corporate and Investment Banking: The Anshu Jain Way
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0031 Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
VCA0012 European Apparel Chains in US: Growing Fast and Profitable
RTS0055 Bang & Olufsen: The Danish High-End Audio Maker's Restructuring Strategies
RTS0054 Swiss International Airlines: Revival Plan to Yield Breakeven?
MOP0010B Euro in 2004
MKS0124 adidas vs PUMA: Marketing War for Football World Cup 2006
MAC0018 Ageing Population in Europe: The Economic Challenges
MAA0058B General Motors & Fiat - Destination Splits Ville?
MAA0018 UniCredit’s Takeover of HVB Group, Europe’s Biggest Cross-Border Takeover – The Synergies
LDS0007 Carlos Ghosn as CEO of Nissan and Renault: Can he rework the ‘Nissan magic’?
ITF0033B US Europe Trade Wars : The Case of Boeing vs. Airbus
ITF0023 EU and the Chinese Textile Quotas
ITF0021 Euro on the verge of (dis) integration?
ITF0020 Limiting China's Textile Exports: The US's and EU's Divergent Approaches
INA0041 The European Tobacco Industry: Prospects and Perils



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