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Publishing Year
Publishing Year
Interview with Al Ries on Brands and BrandingAugust 2006 - By Dr. Nagendra V Chowdary |
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Al Ries is the author/co-author of 11 books on marketing, including his latest, The Origin of Brands. He and his daughter Laura run the Atlanta-based marketing strategy firm He can also be reached at www.ries.com |
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The Multi-Branding Strategy Case Study
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Related Links
Books by Al Ries
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! -
The 22 Immutable Laws of Branding -
Positioning: The Battle for Your Mind, 20th Anniversary Edition -
Marketing Warfare: 20th Anniversary Edition