Business Case Studies, Executive Interviews, Daniel Lamarre on Blue Ocean Strategy

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Interview with Daniel Lamarre on Blue Ocean Strategy

December 2008 - By Dr. Nagendra V Chowdary

I dream of having a Cirque du Soleil show in every important city in the world! I dream of ensuring the high quality standards of our shows for the next decades! I dream of having the creators of the world pursue their dreams with Cirque du Soleil. I dream of having one of our artists as the president of Cirque du Soleil one day! I dream that we keep our audiences dreaming!
— Daniel Lamarre
Effective executive interview with Daniel_Lamarre on Blue Ocean Strategy

Daniel Lamarre as President and CEO of Cirque du Soleil, Daniel Lamarre is in charge of developing strategies related to both business development and operations. He is also responsible for ensuring the financial sustainability of the company and for perpetuating its culture and values.

Before joining Guy Lalibert's team in January 2001, he served as president and CEO of TVA Group, Quebec's largest private television broadcaster, for nearly four years. In addition to his dayto- day management duties, he was also responsible for strategic planning and business development.

While holding a seat on the TVA Group board of directors, he also served as an administrator for McDonald's Restaurants of Canada, the Canadian Association of Broadcasters, and the Montreal Heart Institute Research Fund. From 1984 to 1997, Daniel Lamarre worked with National Public Relations, the largest private public relations firm in Canada, first as executive vicepresident and senior partner, then as president starting from 1995. He became President and CEO of Burson- Marsteller in

1981, and opened a first Montreal branch for this, the world's largest PR firm.

Before taking up his management duties in the world of communications, Daniel Lamarre worked as a journalist for over 10 years.

Useful for Understanding of:

  • History of Cirque Du Soleil
  • Turning points in Cirque Du Soleil's history
  • What does Blue Ocean Strategy mean to Cirque Du Soleil?
  • Lessons from internationalizing Cirque Du Soleil's entertainment value proposition
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2008-12-06-06
IBSCDC Reference No. INT0024
Year and Month of Publication December 2008
Keywords Daniel Lamarre, History of Cirque Du Soleil, Turning points in Cirque Du Soleil's history, What does Blue Ocean Strategy mean to Cirque Du Soleil?, Lessons from internationalizing Cirque Du Soleil's entertainment value proposition

1. Blue Ocean Strategy Case Study
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