Interview with David B Yoffie on Collaboration

appointed to Intel's board in 1989, he was the youngest outside director of America's largest 150 industrial corporations. Yoffie currently serves as Intel's Lead Independent Director and chair of its Executive Committee. Over the last decade, he has served on numerous boards of directors, including Charles Schwab, Spotfire, and E Ink. Yoffie has also lectured and consulted in more than 30 countries around the world. In addition, he has served as a member of the US Department of Justice's commission on international anti-trust and competition policy.

Yoffie's writings on business strategy and technology have been widely published. He is the author or editor of eight books. His latest book, coauthored with Mary Kwak, is Judo Strategy (Harvard Business School Press, 2001), which has been translated into eight languages. Using judo as a metaphor, the book explores strategic techniques for turning your competitors' strengths to your advantage. His other recent books include Competing in the Age of Digital Convergence, (Harvard Business School Press, 1997), and Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft (Free Press, 1998, co-authored with MIT Professor Michael Cusumano). Named by BusinessWeek and Amazon.com as one of the top 10 business books of 1998, Competing on Internet Time became a highly publicized component of the Microsoft-Department of Justice anti-trust trial. Yoffie has written extensively for the New York Times, The Wall Street Journal, and The Harvard Business Review, as well as numerous scholarly and managerial articles on international trade, firm strategy, and global competition in high technology industries. Professor Yoffie has published more than 100 case studies on business strategy and international management issues, which have sold more than 1,500,000 copies.

He can also be reached at dyoffie@hbs.edu

1. From Competition to Collaboration Case Study
2. ICMR Case Collection
3. Case Study Volumes