Business Case Studies, Executive Interviews, Reuben Abraham on Bottom of the Pyramid

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Interview with Reuben Abraham on Bottom of the Pyramid

November 2008 - By Dr. Nagendra V Chowdary

The BOP market is one of those things I feel nobody knows much about. You have heard all sorts of numbers on what it is; is it a dollar a day, $2 a day, is it $5 a day or is it less than $10 a day? No one knows. So rather than getting into semantics of what it involves, I just basically look at 800 million people in this country, who have not effectively participated in the growth miracle that has happened over the last 15 yrs. To me all of that is the BOP.
— Reuben Abraham
Effective executive interview with Reuben_Abraham on Bottom of the Pyramid

Reuben Abraham is a professor and director of the Emerging Markets Solutions Initiative (EMSI) at the Indian School of Business, Hyderabad, India. The EMSI works on creating and implementing market based solutions, and harnessing the energy and discipline of the private sector and capital markets, to address pressing socioeconomic issues in developing countries. He serves on the global board of directors of George Soros' Economic Development Fund (SEDF), a $170 mn fund which aims to catalyze growth in emerging markets. Under the aegis of SEDF, he has set up a unique Indiafocused SME early stage fund with Google and Omidyar Network as coinvestors. He serves as an independent director on the board of Indiaco Ventures, a leading Indian financial services company that is listed on the Bombay stock exchange, and on the advisory boards of three start-ups. He was also a TED Global Fellow for 2007 and is a member of the Clinton Global Initiative in New York.

Reuben completed his MA, M.Phil and Ph.D. from Columbia University in New York. During his stay in New York, he was an Associate Fellow in Global Economics at the Council on Foreign Relations, a Public Policy Consortium Fellow and a Sloan Telecommunications Fellow. He served as a consultant at the World Bank and conducted research at three Columbia University research labs. Before Columbia, he was involved in co founding two start up ventures, both in India.

Useful for Understanding of:

  • BOP Lab
  • Characteristics of BOP markets in India
  • Initiatives in emerging markets
  • Characteristics of emerging markets.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2008-11-05-06
IBSCDC Reference No. INT0021
Year and Month of Publication November 2008
Keywords Reuben Abraham, BOP Lab, Characteristics of BOP markets in India, Initiatives in emerging markets, Characteristics of emerging markets
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