Business Case Studies, Executive Interviews, Geoffrey Moore on Innovation

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Interview with Geoffrey Moore on Innovation

January 2008 - By Dr. Nagendra V Chowdary

Crossing the Chasm is the one I am best known for. It, and its companion, Inside the Tornado, are focused on start-ups growing to maturity. By contrast, Dealing with Darwin is focused on mature enterprises and their challenges with renewing themselves. My venture work leverages the first two, my consulting work the last.
– Geoffrey Moore
Effective executive interview with Geoffrey Moore on Innovation

Geoffrey Moore Managing Director, TCG Advisors, Venture Partner, Mohr Davidow Ventures.

Geoffrey Moore is a best-selling author, a Managing Director at TCG Advisors and a venture partner at MDV. Recognized as a leading business consultant to large companies facing formidable strategic challenges, Geoffrey works with established enterprises in his role of Managing Director of TCG Advisors. In this role, he divides his time between consulting on strategy and transformation challenges with senior executives and developing mental

models to support the practice. With this focus in mind he has written Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. Also recognized for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he serves as an advisor to many of their portfolio companies by drawing upon best practices derived from his extensive background working with technology startups.

Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing

the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Geoffrey is the founder of The Chasm Group and currently is the managing partner of TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry.

He holds a bachelor's degree in literature from Stanford University and a doctorate in literature from the University of Washington. He can be visited at, He can also be reached at

Useful for Understanding of:

  • Technology Startups' Innovation
  • Geoffrey Moore's "Crossing the Chasm"
  • Technology Cycles
  • What are Great Companies
  • Innovation.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2008-01-03-06
IBSCDC Reference No. INT0001
Year and Month of Publication January 2008
Keywords Technology Startups' Innovation, Geoffrey Moore's "Crossing the Chasm", Technology Cycles, What are Great Companies, Innovation

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