Business Case Studies, Executive Interviews, Amitava Chattopadhyay on Executive Development

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Interview with Amitava Chattopadhyay on Executive Development

October 2007 - By Dr. Nagendra V Chowdary

Executive education provides new knowledge to help executives understand the problems they are facing and ways of solving them. It helps create a common language, culture and process of functioning.
—Prof. Amitava Chattopadhyay
Effective executive interview with Prof. Amitava Chattopadhyay on Executive Development

Amitava Chattopadhyay is The L'Oreal Chaired Professor in Marketing- Innovation and Creativity-Professor of Marketing at INSEAD. Prior to joining INSEAD, he has been a facultymember at The University of British Columbia, Canada and McGill University, Canada.

Professor Chattopadhyay is an expert on branding. His research has focused primarily on branding, communications, creativity, and new product development and marketing. Professor Chattopadhyay's research articles have appeared in several journals including the

    Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science and Long Range Planning. He is on the editorial review boards of the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Social Science Research Network, International Journal of Internet Marketing and Advertising, and the International Journal of Marketing Education. He has been a member of the Advisory Board of the Association for Consumer Research and currently serves on the International Advisory Board of the Association for Consumer Research. Professor Chattopadhyay is the recipient of the Robert Ferber Award for his research.

He has developed and taught courses on branding, marketing strategy, communication strategy, consumer behavior, marketing in emerging economies and international marketing for MBA and Ph.D. students. He has been part of executive programs in Europe, The Americas, Asia, Australia and Africa. He is on the board of directors/advisory boards of several companies and a consultant to multinational firms.

Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad and a B.Sc. (Honours) degree from Jadavpur University, India.

He can also be reached at

Useful for Understanding of:

  • Executive Education
  • Business Schools and Executive Development
  • Executive's Skill Development
  • New Trends in Executive Development.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2007-10-11-06
IBSCDC Reference No. INT0050
Year and Month of Publication October 2007
Keywords Amitava Chattopadhyay, Executive Education, Business Schools and Executive Development, Executive's Skill Development, New Trends in Executive Development

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