Business Case Studies, Executive Interviews, Amitava Chattopadhyay on Executive Development

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Executive Interviews: Interview with Amitava Chattopadhyay on Executive Development
October 2007 - By Dr. Nagendra V Chowdary


Prof. Amitava Chattopadhyay
The L'Oreal Chaired Professor in Marketing-Innovation,
Creativity-Professor of Marketing at INSEAD.


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  • Companies develop executives in various ways: by giving them feedback, coaching, mentoring, and training. As per a McKinsey survey, 48% of human resources executives said that most executives think development is simply a function of training programs. Training programs however seldom produce great executives. Therefore, where does executive development programs fit in?
    Executive education provides new knowledge to help executives understand the problems they are facing and the ways of solving them. It helps create a common language, culture and process of functioning. These need to be comple-

    mented by feedback, coaching, mentoring and training on specific processes within the company to enable the executive to apply the new knowledge effectively within the context of the organization.

  • Some companies have created their own development platforms. First-class corporate universities such asMotorolaUniversity and GE's Crotonville can help create strong corporate cultures, align companies with their strategies, disseminate best practices, build personal networks, and spur programs for corporate change. However, critics say that these are not the engines that drive the development of individual capabilities. They cite informality, which permeates the learning experience as a strong impediment to the desired results. What is your opinion on such company-owned development initiatives? Do you advocate all the companies to have their own facilities? Or is it better to send the chosen executives to an identified school for imbibing the desired outcomes?
    Business schools bring to bear current knowledge from a very broad understanding of business issues. Often times, the knowledge is developed by the faculty members teaching at the business schools. Thus one has the opportunity to learn from the individuals whose research has shed new light on specific management questions. As such, when executives attend open enrollment programs they are able to learn from the practices of other firms through interactions with executives from a broad range of companies from around the world. Such programs also allow for networking opportunities which can create a knowledge network that can be tapped in the future.

  • What according to you is the best way of executing executive development/education programs; should they be in-house as per a predetermined curricula (based on the gap analysis); should they (the chosen executives) be sponsored for a sabbatical in a relevant institution; or should they be coached and mentored on a longer time horizon, within the organization?
    There is no one right answer. Each type of program plays an important role and it is for the company to use the portfolio of options to ensure that their executives have the knowledge and skills to help the organization remain at the forefront of their business.

  • Leading a turnaround, stimulating a stagnant business, influencing a company's long standing direction, etc. are some of the oft-needed skills as the managers cruise in their careers. Can these very important skills be imparted through executive development programs?
    The knowledge required to take effective action when faced with the issues above are certainly deliverable through executive development programs. In fact, these are some of the key contexts in which business schools can add a lot of value to companies through executive development programs.

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