Business Case Studies, Executive Interviews, Richard M Earle on Social Cause Marketing

Help
Bookmark
Tell A Friend

Interview with Richard M Earle on Social Cause Marketing

September 2009 - By Dr. Nagendra V Chowdary

The bottom line is that the techniques employed in creating the messages in Social Marketing (produced and distributed solely by a government agency, NGO or non-profit) and Cause Marketing (the product of a corporate-cause partnership) are exactly the same. The differences are in the areas of funding and distribution.
—Richard M Earle
Effective executive interview with Richard M Earle on Social Cause Marketing

Richard M Earle is a Senior Associate with the Regis Group, Inc. of Leesburg, VA, specializing in Cause Marketing, Branding, and Advertising Evaluation. He has over 30 years experience at US advertising agencies including Doyle Dane Bernbach, Grey, and most recently, Saatchi & Saatchi, New York, where he was Executive Vice President, Group Creative Director. He wrote major campaigns for Procter & Gamble, Johnson & Johnson, and Revlon, and created advertising for over 50 national brands. He also created or supervised a number of award-winning public service campaigns, including the first national anti-drug campaign for NIMH, and the Keep America Beautiful ‘Crying Indian’ series.
Earle has recently served as advertising and branding consultant to public interest organizations such as Mass. Department of Public Health; Mass. Council on Compulsive Gambling; One Change, SmartPower, and the Clean Energy Group. He has done advertising evaluations for the California Energy Efficiency Campaign, the University of Toronto, and the US Office of National Drug Control Policy. He is a frequent lecturer on Cause Marketing and Branding at corporate and organization conferences.

A graduate of Amherst College, he is currently an Instructor at the Harvard School of Public Health where he teaches a course titled “Designing a Social Marketing Media Campaign,” and is the author of the book The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy. Richard Earle is a past President of the National Coordinating Council on Drug Education, the Arts North of Boston Alliance, and is currently the President of the Cape Ann Symphony in Massachusetts.

Useful for Understanding of:

  • What is Social Cause Marketing?
  • Examples of successful global Social Cause Marketing initiatives
  • Difference between Social Cause Marketing initiative and Corporate Social Responsibility initiative
  • Scope of adaptability for Social Cause Marketing
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2009-09-08-06
IBSCDC Reference No. INT0110
Year and Month of Publication September 2009
Keywords Richard M Earle, What is Social Cause Marketing?, Examples of successful global Social Cause Marketing initiatives, Difference between Social Cause Marketing initiative and Corporate Social Responsibility initiative, Scope of adaptability for Social Cause Marketing
 1  2 3 4  Next

Related Links

Book by Richard M Earle

Useful links


Ad



Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: info@ibscdc.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap