Business Case Studies, Executive Interviews, Roger L Martin on Corporate Social Responsibility

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Interview with Roger L Martin on Corporate Social Responsibility

September 2007 - By Dr. Nagendra V Chowdary

I am more enthused about the term Corporate Citizenship because I think that it connotes the responsibilities of a good citizen. A person is a citizen of a given country and hence, has a home that accepts him/her as a legitimate member of its community.
— Roger L Martin
Effective executive interview with Roger L Martin on Corporate Social Responsibility

Roger L Martin has been serving as the Dean of the Joseph L Rotman School of Management at the University of Toronto since September 1, 1998. He holds the Premier's Chair in Competitiveness and Productivity and is Director of the AIC Centre for Corporate Citizenship. Previously he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts where he served as the co-head of the firm for two years as well.

His research work is in Integrative Thinking, Business Design, Corporate Social Responsibility and Country Competitiveness. He writes extensively on design and is a regular columnist for BusinessWeek Online's Innovation and Design Channel. He has written seven Harvard Business Review articles and published his first book, The Responsibility Virus (Basic Books, New York), in 2002. His next book, The Opposable Mind will be published in December 2007 (HBSP, Boston). In 2004, he won the Marshall McLuhan Visionary Leadership Award and in 2005, was named one of BusinessWeek's seven "Innovation Gurus".

He serves on the boards of Thomson Corporation, Research in Motion, the Skoll Foundation, the Canadian Credit Management Foundation, Social Capital Partners and Tennis Canada. He is a Trustee of the Hospital for Sick Children.

He received his AB from Harvard College, with a concentration in economics, in 1979 and his MBA from the Harvard Business School in 1981.

He can also be reached at

Useful for Understanding of:

  • Corporate Social Responsibility (CSR)
  • Virtue Matrix
  • Civil Foundation
  • Aspen Institute's CSR Initiatives.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2007-09-09-06
IBSCDC Reference No. INT0016
Year and Month of Publication September 2007
Keywords Roger L Martin, Corporate Social Responsibility (CSR), Virtue Matrix, Civil Foundation, Role of Leadership in CSR, Aspen Institute's CSR Initiatives

1. Corporate Social Responsibility Case Study
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