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Marketing Management Case Studies
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Page 1 of 2
Case Code
Case Title
Case Studies
Structured Assignment
Teaching Notes
Re-Print Permission
MM0069
Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
MM0031
Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0030
P&G’s Logistics Revolution: Co-creating Value
MM0029
Dell’s Direct Model: In Need of Change?
MM0028
indiOne: The Indian ‘Premium’ Hotel for the ‘Bottom of the Pyramid’
MM0027
Brand Bond: The World Is Not Enough
MM0026
Lifebuoy in India: Product Life Cycle Strategies
MM0025
P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0024
IKEA in Japan: The Market Re-entry Strategies
MM0023
Dell in India Targeting SMB Markets: The Differentiation Strategies
MM0022
DELL’s Dilemma: Corporates or Consumers?
MM0021
MTV in India: The Positioning Strategies
MM0020
Indian Hotel Industry (A): The Competitive Dynamics
MM0019
Semiconductor Industry: Samsung’s ‘BHAG’
MM0018
Indian Auto Component Industry
MM0017
The Advent of the Internet and the Bargaining Power of the Customer
MM0016
Dell vs Lenovo: The Competitive Strategies in China
MM0015
Americanism, Brand America and American Brands
MM0014
Corporate Communication,The Toyota Way
MM0013
P&G: From Mass to Micromarketing
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