Business Case Studies, Organizational Behavior Case Study, Strategy, Competitive Strategies Case Studies

All Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Studies Case Studies



1. A Product-based Branding Strategy: Bajaj Auto - Will It Work? cart Add This Case Study to Shopping Cart Case Code : MCS0028 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 2. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart Add This Case Study to Shopping Cart Case Code : MM0063 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 3. Word-of-Mouth Marketing: Contrivance to Make or Break a Brand? cart Add This Case Study to Shopping Cart Case Code : MCS0027IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 4. AdWords goes mobile: A move into mobile advertisement cart Add This Case Study to Shopping Cart Case Code : MCS0026IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 5. US President Barack Obama's Election Campaign 2008: Leveraging New Media cart Add This Case Study to Shopping Cart Case Code : MCS0025IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 6. Private FM Radio in India: Can it emerge as a Strong Ad Medium? cart Add This Case Study to Shopping Cart Case Code : MCS0024IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 7. Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate cart Add This Case Study to Shopping Cart Case Code : MCS0023IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 8. Celebrity Clutter in Indian Advertising cart Add This Case Study to Shopping Cart Case Code : MCS0022IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 9. Big TV takes off a Digital TV Teaser Ad: Is it Ethical? cart Add This Case Study to Shopping Cart Case Code : MCS0021IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 10. GM's Saturn Story: Integrated Strategy for Communication and Brand Building cart Add This Case Study to Shopping Cart Case Code : MCS0020 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 11. Billion Hearts Beating Campaign: Heart Beats for a Social Cause? cart Add This Case Study to Shopping Cart Case Code : MCS0019 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 12. Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies cart Add This Case Study to Shopping Cart Case Code : MCS0018 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 13. Vodafone's ZooZoo campaign: Brand Communication Strategies cart Add This Case Study to Shopping Cart Case Code : MCS0017 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 14. The Marketing of Barack Obama cart Add This Case Study to Shopping Cart Case Code : MCS0016 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 15. Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer? cart Add This Case Study to Shopping Cart Case Code : CSB0027 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Consumer Behaviour 16. GM in US Files for Bankruptcy; GM in India Builds the Brand cart Add This Case Study to Shopping Cart Case Code : MCS0015 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 17. Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising cart Add This Case Study to Shopping Cart Case Code : MCS0013 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 18. PCCW: Hong Kong's Integrated Communication Company's Growth Strategies cart Add This Case Study to Shopping Cart Case Code : MCS0012 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 19. Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion cart Add This Case Study to Shopping Cart Case Code : MCS0011 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 20. Media Specialists: Transforming Global Ad Industry’s Business Model cart Add This Case Study to Shopping Cart Case Code : MCS0010 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 21. Madison Avenue: Changing Business Model cart Add This Case Study to Shopping Cart Case Code : MCS0009 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 22. DVRs and Advertising Industry: Opportunity and a Threat? cart Add This Case Study to Shopping Cart Case Code : MCS0008 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 23. Political Advertising in India cart Add This Case Study to Shopping Cart Case Code : MCS0007 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 24. Celebrity Endorsement – Through the Ages cart Add This Case Study to Shopping Cart Case Code : MCS0005 Teaching Note : Not Available Structured Assignment : Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 25. Online Advertising: The Emerging Phenomenon cart Add This Case Study to Shopping Cart Case Code : MCS0004 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 26. WPP Group Plc: Inorganic Growth Strategies cart Add This Case Study to Shopping Cart Case Code : MCS0002 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 27. Drug Advertising in the US: Issues and Implications cart Add This Case Study to Shopping Cart Case Code : MCS0001 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies 28. Advertising in China – Threats and Opportunities cart Add This Case Study to Shopping Cart Case Code : MCS0003 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Brand / Marketing Communication Strategies and Advertising and Promotional Strategies

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