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All Marketing Strategies Case Studies

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1. Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market cart
2. Service Innovation at Amazon India cart
3. Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft cart
4. Customer Retention through Loyalty Program at Greenply Industries cart
5. Marketing the Badass SUV in India: Kia Seltos cart
6. Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation cart
7. Swiggy`s Starhunt Campaign cart
8. `Google Classroom`: The India Challenge cart
9. Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges cart
10. Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand? cart
11. Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets cart
12. NephroPlus Taps into an Underserved Market to Redefine Dialysis Services cart
13. Dabur Chyawanprash: Repositioning and Continuous Reinforcement cart
14. Uber: A Rough Road Ahead? cart
15. Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands? cart
16. Reliance JIO: Leadership Strategy in the Indian Telecom Sector cart
17. Took Pulse of the Market before Giving One to it cart
18. The Making of NEXA cart
19. The Making of NEXA cart
20. Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market cart
21. Gitanjali Group`s Brand Management Strategies cart
22. Gitanjali Group`s Brand Management Strategies cart
23. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
24. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
25. Pringles– Combating the Launch of Lays Stax cart
26. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
27. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
28. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
29. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
30. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
31. The U.S Steel Industry and the Tariff Policy of Bush cart
32. The Price War: Netflix vs Blockbuster cart
33. The Dilemma of Discounts: GM’s Bid for Market Share cart
34. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
35. Samsung Electronics in 2005 cart
36. Private Labels in Europe: Potential Threats for Brands? cart
37. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
38. Mobile Phones: The Advent of a New Advertising Medium cart
39. Mahindra & Mahindra (B): An Emerging Global Giant? cart
40. Honda in China: Government Regulations and Firm’s Strategy cart
41. Harry Potter: Global Marketing Strategies cart
42. 'Global Vision 2010': Toyota's Strategic Initiatives cart
43. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
44. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
45. Dubai Duty Free: Promotion and Expansion cart
46. Dell's Business Model: Is it Time to Reinvent? cart
47. De Beers: The Right Hand Ring campaign cart
48. De Beers' Corporate Transformation: The Competitive Pressures cart
49. Competition in China’s Luxury Car Market cart
50. Coke’s Promotional Themes: Tailored for Times cart
51. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
52. Branding – The Asian Dilemma cart
53. Avon: Direct Selling in China cart
54. Automobiles: Made in China, Sold in USA? cart
55. ASDA: Betting on Low Prices? cart
56. Apple iPhone Price Cut: Is it a Right Strategy? cart
57. Acquire and ascend – e-Bookers way cart
58. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
59. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
60. AMUL ICE CREAM: MARKETING STRATEGY cart
61. Airtel vs. Reliance: Indian Telecom Giants Price War cart
62. Subway in the US: Challenges of Extending Product Mix cart
63. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
64. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
65. KFC: 'Serving with a Difference' cart
66. ITC's Packaged Food Business: Towards Market Leadership cart
67. Financial Services: Going Women Way cart
68. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
69. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
70. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
71. CBS: Re-entry Strategies in the Music Industry cart
72. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
73. Fairness Products Market in India: Who is the ‘Fairest’? cart
74. Rural Marketing in India: Retailing through Microfinance Institutions cart
75. Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri? cart
76. P&G’s Logistics Revolution: Co-creating Value cart
77. Dell’s Direct Model: In Need of Change? cart
78. Brand Bond: The World Is Not Enough cart
79. Lifebuoy in India: Product Life Cycle Strategies cart
80. P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons cart
81. IKEA in Japan: The Market Re-entry Strategies cart
82. Dell in India Targeting SMB Markets: The Differentiation Strategies cart
83. DELL’s Dilemma: Corporates or Consumers? cart
84. Indian Hotel Industry (A): The Competitive Dynamics cart
85. Semiconductor Industry: Samsung’s ‘BHAG’ cart
86. Indian Auto Component Industry cart
87. Americanism, Brand America and American Brands cart
88. Corporate Communication,The Toyota Way cart
89. P&G: From Mass to Micromarketing cart
90. Organised Retailing in India – Opportunities & Challenges cart
91. Apple’s iPod: Product Development and Extension Strategies cart
92. Hyundai’s “Santro” in India: Product Life Cycle Strategies cart
93. Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies cart
94. Sony Ericsson’s Alliance: The Synergies cart
95. Nano, Tata’s ‘People’s Car’: Who is Marketing? cart
96. Coca-Cola – Contentious Overseas Business Practices cart
97. Titan Industries – Getting the Marketing Mix Right cart
98. Nestlé’s Marketing: The Next Driver of Value Growth? cart
99. Reebok Vs Nike in India: Reebok Covert Marketing strategies cart
100. Nestlé's Marketing: The Next Driver of Value Growth? cart

 

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