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All Marketing Strategies Case Studies

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1. Ayurveda on Trial: A Crisis Mishandled, Reputation Shaken cart
2. Tesla Enters India: Can it Crack the Price Sensitive EV Market? cart
3. Rajesh`s Market Segmentation Dilemma at FreshWaves cart
4. SBI YONO: Challenges Galore cart
5. India`s Pet Care Brand Heads Up for Tails (HUFT): Growth Story cart
6. Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market cart
7. Service Innovation at Amazon India cart
8. Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft cart
9. Customer Retention through Loyalty Program at Greenply Industries cart
10. Marketing the Badass SUV in India: Kia Seltos cart
11. Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation cart
12. Swiggy`s Starhunt Campaign cart
13. `Google Classroom`: The India Challenge cart
14. Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges cart
15. Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand? cart
16. Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets cart
17. NephroPlus Taps into an Underserved Market to Redefine Dialysis Services cart
18. Dabur Chyawanprash: Repositioning and Continuous Reinforcement cart
19. Uber: A Rough Road Ahead? cart
20. Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands? cart
21. Reliance JIO: Leadership Strategy in the Indian Telecom Sector cart
22. Took Pulse of the Market before Giving One to it cart
23. The Making of NEXA cart
24. The Making of NEXA cart
25. Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market cart
26. Gitanjali Group`s Brand Management Strategies cart
27. Gitanjali Group`s Brand Management Strategies cart
28. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
29. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
30. Pringles– Combating the Launch of Lays Stax cart
31. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
32. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
33. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
34. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
35. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
36. The U.S Steel Industry and the Tariff Policy of Bush cart
37. The Price War: Netflix vs Blockbuster cart
38. The Dilemma of Discounts: GM’s Bid for Market Share cart
39. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
40. Samsung Electronics in 2005 cart
41. Private Labels in Europe: Potential Threats for Brands? cart
42. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
43. Mobile Phones: The Advent of a New Advertising Medium cart
44. Mahindra & Mahindra (B): An Emerging Global Giant? cart
45. Honda in China: Government Regulations and Firm’s Strategy cart
46. Harry Potter: Global Marketing Strategies cart
47. 'Global Vision 2010': Toyota's Strategic Initiatives cart
48. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
49. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
50. Dubai Duty Free: Promotion and Expansion cart
51. Dell's Business Model: Is it Time to Reinvent? cart
52. De Beers: The Right Hand Ring campaign cart
53. De Beers' Corporate Transformation: The Competitive Pressures cart
54. Competition in China’s Luxury Car Market cart
55. Coke’s Promotional Themes: Tailored for Times cart
56. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
57. Branding – The Asian Dilemma cart
58. Avon: Direct Selling in China cart
59. Automobiles: Made in China, Sold in USA? cart
60. ASDA: Betting on Low Prices? cart
61. Apple iPhone Price Cut: Is it a Right Strategy? cart
62. Acquire and ascend – e-Bookers way cart
63. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
64. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
65. AMUL ICE CREAM: MARKETING STRATEGY cart
66. Airtel vs. Reliance: Indian Telecom Giants Price War cart
67. Subway in the US: Challenges of Extending Product Mix cart
68. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
69. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
70. KFC: 'Serving with a Difference' cart
71. ITC's Packaged Food Business: Towards Market Leadership cart
72. Financial Services: Going Women Way cart
73. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
74. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
75. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
76. CBS: Re-entry Strategies in the Music Industry cart
77. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
78. Fairness Products Market in India: Who is the ‘Fairest’? cart
79. Rural Marketing in India: Retailing through Microfinance Institutions cart
80. Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri? cart
81. P&G’s Logistics Revolution: Co-creating Value cart
82. Dell’s Direct Model: In Need of Change? cart
83. Brand Bond: The World Is Not Enough cart
84. Lifebuoy in India: Product Life Cycle Strategies cart
85. P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons cart
86. IKEA in Japan: The Market Re-entry Strategies cart
87. Dell in India Targeting SMB Markets: The Differentiation Strategies cart
88. DELL’s Dilemma: Corporates or Consumers? cart
89. Indian Hotel Industry (A): The Competitive Dynamics cart
90. Semiconductor Industry: Samsung’s ‘BHAG’ cart
91. Indian Auto Component Industry cart
92. Americanism, Brand America and American Brands cart
93. Corporate Communication,The Toyota Way cart
94. P&G: From Mass to Micromarketing cart
95. Organised Retailing in India – Opportunities & Challenges cart
96. Apple’s iPod: Product Development and Extension Strategies cart
97. Hyundai’s “Santro” in India: Product Life Cycle Strategies cart
98. Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies cart
99. Sony Ericsson’s Alliance: The Synergies cart
100. Nano, Tata’s ‘People’s Car’: Who is Marketing? cart

 

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