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101. Titan Industries – Getting the Marketing Mix Right cart Add This Case Study to Shopping Cart Case Code : MM0002 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 102. Nestlé’s Marketing: The Next Driver of Value Growth? cart Add This Case Study to Shopping Cart Case Code : MM0001 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 103. Reebok Vs Nike in India: Reebok Covert Marketing strategies cart Add This Case Study to Shopping Cart Case Code : MKS0120 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 104. Nestlé's Marketing: The Next Driver of Value Growth? cart Add This Case Study to Shopping Cart Case Code : MKS0031 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 105. Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way? cart Add This Case Study to Shopping Cart Case Code : MKS0117C Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 106. Bionade Soda (A): Marketing Challenges for an Innovative Brand cart Add This Case Study to Shopping Cart Case Code : MKS0115A Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 107. Unilever's Digital Media Strategy cart Add This Case Study to Shopping Cart Case Code : MKS0113 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 108. AXE Effect in the US: Success through Viral Marketing? cart Add This Case Study to Shopping Cart Case Code : MKS0112B Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 109. Vista: Can Microsoft make it a Success? cart Add This Case Study to Shopping Cart Case Code : MKS0110B Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 110. The Woman of Substance”: Changing Face of Women in Advertisements? cart Add This Case Study to Shopping Cart Case Code : MKS0109K Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 111. Nestlé: Rejigging Product Portfolio on the Health Plank cart Add This Case Study to Shopping Cart Case Code : MKS0107P Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 112. Wal-Mart and InStore TV: Worth an Investment? cart Add This Case Study to Shopping Cart Case Code : MKS0101B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 113. Guerilla Advertisements: Big Firms Going Guerilla? cart Add This Case Study to Shopping Cart Case Code : MKS0100B Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 114. Enviga's Marketing Strategy: Will Coca-Cola Succeed? cart Add This Case Study to Shopping Cart Case Code : MKS0099B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 115. Second Life: A unique marketing platform cart Add This Case Study to Shopping Cart Case Code : MKS0095A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 116. Marks & Spencer: Revival Strategies cart Add This Case Study to Shopping Cart Case Code : MKS0093A Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 117. Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign cart Add This Case Study to Shopping Cart Case Code : MKS0091C Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 118. P&G in Mexico: Profiting from Product and Marketing Innovations? cart Add This Case Study to Shopping Cart Case Code : MKS0089 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 119. Advertising Strategies of Coca-Cola: Can it be Refreshed? cart Add This Case Study to Shopping Cart Case Code : MKS0084C Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 120. L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices? cart Add This Case Study to Shopping Cart Case Code : CSB0016 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Consumer Behaviour 121. Marketing Fizzy Fruit to kids: Opportunities and Challenges cart Add This Case Study to Shopping Cart Case Code : CSB0013A Teaching Note : Available Structured Assignment : Available Subject:Marketing/Consumer Behaviour 122. Frito-Lays: Healthy Food Initiatives cart Add This Case Study to Shopping Cart Case Code : CSB0011P Teaching Note : Available Structured Assignment : Available Subject:Marketing/Consumer Behaviour 123. Unilever in India - Giving a New life to Lifebuoy cart Add This Case Study to Shopping Cart Case Code : POS0028P Teaching Note : Available Structured Assignment : Available Subject:Marketing/Positioning, Repositioning, Reverse Positioning Strategies 124. Diageo’s Global Strategy: Differentiated Marketing cart Add This Case Study to Shopping Cart Case Code : MKS0106K Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 125. Anheuser-Busch Goes Niche: Concentrates on China cart Add This Case Study to Shopping Cart Case Code : MKS0105K Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 126. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart Add This Case Study to Shopping Cart Case Code : MKS0102B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 127. Smirnoff’s Reunion With Bond cart Add This Case Study to Shopping Cart Case Code : MKS0098B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 128. Barbie: Less Attractive to Kids? cart Add This Case Study to Shopping Cart Case Code : MKS0097B Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 129. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart Add This Case Study to Shopping Cart Case Code : MKS0096A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 130. FIFA Worldcup 2006: A Kickoff for Advertisers cart Add This Case Study to Shopping Cart Case Code : MKS0086K Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 131. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart Add This Case Study to Shopping Cart Case Code : MKS0083C Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 132. Ad Wars-Yahoo! versus Google cart Add This Case Study to Shopping Cart Case Code : MKS0080C Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 133. Wikipedia: Can it Survive its Own Success? cart Add This Case Study to Shopping Cart Case Code : MKS0079P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 134. The US Beer Industry: Adding Cheer to Beer cart Add This Case Study to Shopping Cart Case Code : MKS0076P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 135. Reinventing Avon cart Add This Case Study to Shopping Cart Case Code : MKS0073P Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 136. MTV – Staying Cool in the New World cart Add This Case Study to Shopping Cart Case Code : MKS0071P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 137. Is Apple managing its 4 P’s effectively? cart Add This Case Study to Shopping Cart Case Code : MKS0068P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 138. Taguchi Method: Measuring Advertising Effectiveness cart Add This Case Study to Shopping Cart Case Code : MKS0062B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 139. Word of Mouth in P&G: Ethically Right? cart Add This Case Study to Shopping Cart Case Code : MKS0053B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 140. Coca-Cola : Bye-Bye to Santa Claus? cart Add This Case Study to Shopping Cart Case Code : MKS0052B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 141. IKEA: The Furniture Giant Reawakens in Funabashi cart Add This Case Study to Shopping Cart Case Code : MKS0051B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 142. Heelys’ ‘Wheely’ Success: Marketing a Trend cart Add This Case Study to Shopping Cart Case Code : MKS0050B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 143. Lacoste in the US: The Alligator Returns cart Add This Case Study to Shopping Cart Case Code : MKS0049B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 144. Corporates join the Sudoku bandwagon cart Add This Case Study to Shopping Cart Case Code : MKS0047A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 145. Swipe War in India- Race to Win Wallets cart Add This Case Study to Shopping Cart Case Code : MKS0044A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 146. Mukta Arts Ltd-Pioneer in Product Placements in Films cart Add This Case Study to Shopping Cart Case Code : MKS0043A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 147. Films: An Advertising Medium to Captivate Consumers cart Add This Case Study to Shopping Cart Case Code : MKS0042A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 148. Apollo Hospitals: Leading the Way to Healthcare Tourism cart Add This Case Study to Shopping Cart Case Code : MKS0041A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 149. Toyota’s Tundra in US - The Marketing Strategies cart Add This Case Study to Shopping Cart Case Code : MKS0038 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 150. Pope and Product Placements: Marketers' 'Holy' Connections cart Add This Case Study to Shopping Cart Case Code : MKS0037 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 151. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart Add This Case Study to Shopping Cart Case Code : MKS0036 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 152. Children's Television Channels: The Marketing Challenges cart Add This Case Study to Shopping Cart Case Code : MKS0029 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 153. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart Add This Case Study to Shopping Cart Case Code : MKS0028 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 154. Indian Hair Color Industry: L’Oréal’s Foray cart Add This Case Study to Shopping Cart Case Code : MES0084A Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 155. Kraft Foods Inc: Redefining Marketing to Kids cart Add This Case Study to Shopping Cart Case Code : CSB0015 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Consumer Behaviour 156. Fisher Price: Toys Goes Hi-Tech cart Add This Case Study to Shopping Cart Case Code : CSB0010A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Consumer Behaviour 157. Wrigley vs Cadbury Schweppes: The Competitive Strategies in Chewing Gum Market cart Add This Case Study to Shopping Cart Case Code : COM0109 Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Competition and Strategy / Competitive Strategies 158. New Distribution Initiatives at HLL cart Add This Case Study to Shopping Cart Case Code : SDN0011K Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Sales and Distribution 159. adidas vs PUMA: Marketing War for Football World Cup 2006 cart Add This Case Study to Shopping Cart Case Code : MKS0124 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 160. HLL vs P&G: Price Wars - An Effective Business Strategy? cart Add This Case Study to Shopping Cart Case Code : MKS0082C Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 161. Starbucks in 2005: Sustaining Growth cart Add This Case Study to Shopping Cart Case Code : MKS0074P Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 162. Pidilite Industries: Fevicol Success Story cart Add This Case Study to Shopping Cart Case Code : MKS0072P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 163. Microsoft vs Intuit in 2005 cart Add This Case Study to Shopping Cart Case Code : MKS0070P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 164. McDonald’s Evolution of Marketing Strategy cart Add This Case Study to Shopping Cart Case Code : MKS0069P Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 165. Cause Related Marketing in India: Maruti Udyog’s Example cart Add This Case Study to Shopping Cart Case Code : MKS0061B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 166. Hiccups in the launch of iTunes Motorola phone in the US cart Add This Case Study to Shopping Cart Case Code : MKS0060B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 167. Making Milk ‘Cool’ cart Add This Case Study to Shopping Cart Case Code : MKS0059B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 168. Gap’s bet on Store Revamping cart Add This Case Study to Shopping Cart Case Code : MKS0058B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 169. Ampex: Turnaround using patent licensing cart Add This Case Study to Shopping Cart Case Code : MKS0057B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 170. Walgreens in 2005 cart Add This Case Study to Shopping Cart Case Code : MKS0056B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 171. Chryslers Bet on Diesel Cars in the US cart Add This Case Study to Shopping Cart Case Code : MKS0055B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 172. Barbie vs. Bratz cart Add This Case Study to Shopping Cart Case Code : MKS0040A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 173. Vodafone’s 3G Technology: The Marketing Strategies cart Add This Case Study to Shopping Cart Case Code : MKS0034 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 174. Corona: The Mexican Beer’s Marketing Strategies in USA cart Add This Case Study to Shopping Cart Case Code : MKS0030 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 175. Jassi – The Marketing of a Television Serial cart Add This Case Study to Shopping Cart Case Code : MKS0027A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 176. Cranium Inc., The Board Game Maker: Winning the Marketing Game! cart Add This Case Study to Shopping Cart Case Code : MKS0026 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 177. France’s Wine Industry: In Need of Better Marketing cart Add This Case Study to Shopping Cart Case Code : MKS0024 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 178. Honda’s Eighth Generation Civic: The Competitive Strategies cart Add This Case Study to Shopping Cart Case Code : MKS0020 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 179. McDonald’s “Plan To Win” Strategy: The Payoffs cart Add This Case Study to Shopping Cart Case Code : COM0068 Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Competition and Strategy / Competitive Strategies 180. Mattel Inc.’s Barbie: Brand Merchandising Strategies cart Add This Case Study to Shopping Cart Case Code : BBP0020 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Brands and Branding and Private Labels 181. Krispy Kreme Doughnuts: The Troubled Times cart Add This Case Study to Shopping Cart Case Code : TRT0004 Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Managing In Troubled Times / Managing a Crisis 182. Film Merchandising: The Hollywood Style cart Add This Case Study to Shopping Cart Case Code : SDN0003 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Sales and Distribution 183. Wells Fargo’s Cross selling Strategies cart Add This Case Study to Shopping Cart Case Code : SDN0002 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Sales and Distribution 184. Audi's New Marketing Strategy: The Audi Channel cart Add This Case Study to Shopping Cart Case Code : MKS0035 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 185. Kellogg’s: Reclaiming its Lost Leadership cart Add This Case Study to Shopping Cart Case Code : MKS0019 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 186. Yao Ming: Marketers’ Open Sesame to China cart Add This Case Study to Shopping Cart Case Code : MKS0018 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 187. Philips: The New Age Marketing cart Add This Case Study to Shopping Cart Case Code : MKS0016 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 188. Mel Gibson’s New Commandments of Movie Marketing cart Add This Case Study to Shopping Cart Case Code : MKS0015 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 189. European Soccer Merchandising in Asia cart Add This Case Study to Shopping Cart Case Code : MKS0014 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 190. Price Wars in the Indian Detergent Market cart Add This Case Study to Shopping Cart Case Code : MKS0013 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 191. Splenda: Leading the Tabletop Sweetener Market cart Add This Case Study to Shopping Cart Case Code : MKS0012 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 192. P&G in US Toothpaste Market: A Formidable Comeback cart Add This Case Study to Shopping Cart Case Code : MKS0010 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 193. LG: Rural Marketing in India cart Add This Case Study to Shopping Cart Case Code : MKS0009 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 194. Rural Marketing – Indian Experiences cart Add This Case Study to Shopping Cart Case Code : MKS0008 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 195. Dainik Bhaskar: The Innovative Marketer cart Add This Case Study to Shopping Cart Case Code : MKS0007 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 196. Ready-To-Drink Market cart Add This Case Study to Shopping Cart Case Code : MKS0006 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 197. Business in India – The LG Way cart Add This Case Study to Shopping Cart Case Code : MKS0005 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 198. Nokia’s ‘N-Gage’ing Initiative cart Add This Case Study to Shopping Cart Case Code : MKS0004 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 199. Global Automobile Industry: From Mass Production to Mass Customization cart Add This Case Study to Shopping Cart Case Code : INA0027 Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Industry Analysis 200. Hennes & Mauritz (H&M): The Growth Strategies cart Add This Case Study to Shopping Cart Case Code : GRS0041 Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Growth Strategies

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