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Case Studies on Enterpreneurship - Vol. I

Edited by : Priti Krishnan
ISBN : 81-314-0692-X
Price: $25  ( INR)
240 pages( Hardcover edition )

Snapshot of the casebook

Entrepreneurs often bring to mind individuals who are innovative, dynamic, risk bearing, flexible and creative. Although every entrepreneur identifies an opportunity, utilises the available resources and converts the opportunity into reality, no two entrepreneurs share the same entrepreneurial style. While, some might follow the promoter`s style who takes advantage of an opportunity, irrespective of the resources available, others resemble the trustee`s style, for which resources are of prime importance in order to execute plans. Whatever the style, all entrepreneurs chase a dream of converting their vision into reality. Since entering the business dictionary, the way entrepreneurs matter has changed. Earlier entrepreneurship was restricted to only small businesses. But with the rise in the need for being innovative, many large firms have also imbibed the virtues of entrepreneurship. Entrepreneurship generates new ideas, employment and increases productivity. Moreover, with social entrepreneurs seeking practical solutions to social problems, entrepreneurship has evolved beyond just profit making.

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