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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG091 Bumrungrad's Global Services Marketing Strategy
MKTG092 CavinKare's Innovative Marketing Strategies
MKTG093 Hindustan Lever's Foray into Network Marketing
MKTG094 Pantaloons Retail (India) Limited - The Indian Retailing Giant
MKTG095 Hyundai's Marketing Strategies in India
MKTG096 Marketing Strategies of BusinessWorld
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG098 Honda's Marketing Strategies in India
MKTG099 Repositioning Dabur
MKTG100 Maruti Udyog Limited - The Pricing Dilemma
MKTG102 Casas Bahia - Marketing to the Poor
MKTG103 Coca-Cola's Dasani In the UK - The Public Relations Fiasco
MKTG104 Cummins India - Consumer Driven Modularization Strategy
MKTG105 Harrah's CRM Strategy
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG107 Zee Telefilms' Competitive Strategies
MKTG108 Channel Conflict at Apple
MKTG109 Arvind Brands' Competitive Position in the Indian Branded Apparel Market
MKTG110 Marketing and Communication Strategy of Titan Industries' Watch Division
MKTG111 Match.com - The World's Leading Online Personals Site

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