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Page 55 of 215

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0226 Netflix.com’s Competitive Strategy: The Business Lessons
COM0227 Nintendo’s Innovation Strategies: A Sustainable Competitive Advantage?
COM0229P Barnes & Noble vs Amazon.com
COM0230C Shanghai Volkswagen: Losing First Mover Advantage?
COM0232B Audi's Intended Acceleration
COM0235B IKEA - Invincible Key to Excel in America (USA)
COM0236K Samsung: Betting on High-end Mobile Phones
COM0237K Toyota - Aiming for Larger Presence in Europe
COM0238 Sony’s Cost Cutting Strategies
COM0239 Wal-Mart: Upgrading its Low-Price Image?
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
COM0250IRC Hasbro's Response to Scrabulous: Legally Right, but Risking Popularity?
COM0251IRC India's Mahindra and Mahindra: Can it Become Global Leader in Tractor Business?
COM0253IRC LCD TELEVISION: SHARP’S LEADERSHIP AT STAKE
COM0254IRC Leadership Change at Indian Electronics Player Videocon: Can Kwang Ro Kim Replicate LG's Success?
COM0255IRC Leadership: The Amazon way
COM0256IRC Mattel: Competitive Strategies in the US
COM0257IRC Patented Drug Companies: Can Effective Product Lifecycle Management Counter the Generic Threat?
COM0260IRC VMware, US' Virtualisation Software Market Leader: Real Threat from Microsoft?
COM0261IRC WAHAHA: POSING A THREAT TO COCA COLA AND PEPSI IN CHINA

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