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Li Case Studies

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Page 121 of 152

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG128 Grove Fresh Ltd - Marketing Organic Juices
MKTG130 Marketing Viagra in India
MKTG131 Kingfisher Airlines - The 'Funliner Experience'
MKTG132 Lacoste's Marketing Strategies in the US
MKTG133 Rebuilding the 'Martha Stewart' Brand
MKTG134 Marketing 'The Da Vinci Code'
MKTG138 Browser Wars II: The Release of IE 7 (BETA 2)
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG140 Lipitor: How far should Pfizer push the Pill?
MKTG142 Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
MKTG143 Hello Kitty': A Japanese Superbrand
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG150 Nike's “Joga Bonito” Marketing Campaign
MKTG153 Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG155 Unilever's “Real Beauty” Campaign for Dove
MKTG156 Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
MKTG157 The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
MKTG159 The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
MKTG160 Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics

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