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Case Studies company wise

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Page 109 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG122 The 'Incredible India' Campaign - Marketing India to the World
MKTG123 The New 'Indian' Airlines
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG125 Segway - Still Off-balance?
MKTG126 Real Madrid: The Galacticos Era
MKTG127 PVR Ltd.'s Growth and Future Prospects
MKTG128 Grove Fresh Ltd - Marketing Organic Juices
MKTG129 Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
MKTG130 Marketing Viagra in India
MKTG131 Kingfisher Airlines - The 'Funliner Experience'
MKTG141 Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
MKTG142 Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
MKTG143 Hello Kitty': A Japanese Superbrand
MKTG144 The Maggi Brand in India: Brand Extension and Repositioning
MKTG145 Haagen-Dazs: Repositioning a Cult Brand
MKTG146 Hidesign: Marketing Leather Products
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG148 Snapple's Marketing - An Unconventional Brand's Claim to Fame
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG150 Nike's “Joga Bonito” Marketing Campaign

Case Studies by Company -"B"

 

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