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Case Studies company wise

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Page 12 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG040 Airtel Magic - Selling a Prepaid Cellphone Service
MKTG046 Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
MKTG047 Kerala Tourism - Branding a Tourist Destination
MKTG048 Haldiram's - Marketing Sweets and 'Namkeens'
MKTG049 Reebok's Changing Gameplan
MKTG056 Social Marketing - Lessons from CRY in India
MKTG057 Barbie's Success Story
MKTG058 Luxor Writing Instruments Private Limited - Marketing Pens in India
HROA001 Marriott International - HR Practices
HROA003 British Airways - Leadership and Change
HROB039 SRC Holdings - The 'Open Book' Management Culture
FINA001 Goldman Sachs in 2004
FINA003 Credit Risk Management at JP Morgan Chase
FINA004 Financial management at Bajaj Auto
FINA005 Hero Honda's Dividend Policy
FINA006 Wipro's Accounting Policies
FINA007 Infosys' Accounting Policies
FINA008 Maruti Udyog's Accounting Policies
FINA009 Unilever in India - Managing Working Capital
FINA010 Intel : Managing Working Capital

Case Studies by Company -"M"

 

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