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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG051 Ujala - The Supreme Whitener
MKTG052 Discovery Channel - Discovering India
MKTG053 Asian Paints - Adding Colours
MKTG054 LG's Marketing Strategy In India
MKTG055 Samsung - The Making of a Global Brand
MKTG056 Social Marketing - Lessons from CRY in India
MKTG057 Barbie's Success Story
MKTG058 Luxor Writing Instruments Private Limited - Marketing Pens in India
MKTG059 The Indian Petroleum Industry: Towards Branded Fuels
MKTG060 All Out' - Marketing a Mosquito Repellant
MKTG061 Legend' - Redefining the Rules of Marketing PCs in China
MKTG062 Lóreal - Building a Global Cosmetic Brand
MKTG063 BBC World in India
MKTG064 Madura Garments - Marketing Branded Men's Wear n India
MKTG065 TetraPak's Packaging Innovations
MKTG066 Customer Service at Singapore Airlines
MKTG067 Walt Disney - The Evolution of a Brand
MKTG068 Krispy Kreme Doughnuts - America's Hottest Brand
MKTG069 FedEx vs. UPS in China - Competing with Contrasting Strategies
MKTG070 Tesco - The Customer Relationship Management Champion

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