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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG107 Zee Telefilms' Competitive Strategies
MKTG109 Arvind Brands' Competitive Position in the Indian Branded Apparel Market
MKTG110 Marketing and Communication Strategy of Titan Industries' Watch Division
MKTG111 Match.com - The World's Leading Online Personals Site
MKTG112 Haier's Marketing Strategies in India
MKTG113 Market Expansion Strategies of Maruti Udyog
MKTG114 Organized Retail Industry in India
MKTG115 LG's Growth Strategies in India
MKTG116 Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
MKTG117 The Marlboro Story
MKTG118 Toyota Prius - A Case in New Product Development
MKTG119 IKEA's Global Marketing Strategy
MKTG120 Google and the 'Click Fraud' Menace
MKTG122 The 'Incredible India' Campaign - Marketing India to the World
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG125 Segway - Still Off-balance?
MKTG126 Real Madrid: The Galacticos Era
MKTG127 PVR Ltd.'s Growth and Future Prospects
MKTG128 Grove Fresh Ltd - Marketing Organic Juices

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