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GE Case Studies

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Page 110 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG256 Crisis Management at Toyota
MKTG257 Avant Garden: Exploring Possibilities for Improving Revenue Management
MKTG258 GlaxoSmithKline`s New Sales Force Compensation System in the US
MKTG262 McDonalds in France
MKTG263 Unilever`s `Power Brands` Strategy
MKTG264 Apple`s iPad: Redefining the Tablet PC Industry?
MKTG265 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MM0002 Titan Industries – Getting the Marketing Mix Right
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0006 Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
MM0010 Hyundai’s “Santro” in India: Product Life Cycle Strategies
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0013 P&G: From Mass to Micromarketing
MM0014 Corporate Communication,The Toyota Way
MM0015 Americanism, Brand America and American Brands
MM0018 Indian Auto Component Industry
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0022 DELL’s Dilemma: Corporates or Consumers?

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