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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAR0103 Samsung in India: Brand Building through Customer Service
MAR0104 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
MAR0105 The Godrej Group: An Indian Family-owned Business Conglomerate’s Re-branding Strategies
MCS0001 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MCS0002 GM in US Files for Bankruptcy; GM in India Builds the Brand
MCS0016 The Marketing of Barack Obama
ME0001 Trouble in Paradise: Water Scarcity in Cyprus
ME0002 Water Management in India: An Offspin of Scarcity?
ME0003 Switzerland, Cuba and India: Addressing the Troika of Economic Problems in Three Economies
ME0004 Externalities: Justification for Public Goods?
ME0005 Growth and Stability of Canadian Economy: Government’s Job?
ME0006 Do Soaring Price and Mounting Demand in Indian Gold Market Speak of a Paradox?
ME0007 Mobile Telephony in India: Would Cheaper Rates Bring More Profits?
ME0008 Ban on Public Smoking vs Imposition of Tax on Tobacco
ME0009 Credit Cards – Boon or Bane: An insight into Customer’s Choice: Are We in Savings Management or Expenditure Management?
ME0010 A Small Peek into Big B’s Car Collections: Does Law of Diminishing Marginal Utility Hold Good?
ME0011 Nitu’s Business School Selection: Riding on an Indifference Curve
ME0012 Tata’s Nano: A Small Car with Large Consumer Surplus?
ME0013 Would Housing be a Dream in the Dream City of India?
ME0014 Gas Taxes: The US's Dilemma

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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»

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