Business Case Studies, Microeconomics Case Study, Credit Cards, Expenditure Management

print page
Tell A Friend
Bookmark
 

Case Categories

Microeconomics Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Credit Cards – Boon or Bane: An insight into Customer’s Choice: Are We in Savings Management or Expenditure Management?

Publication Month and Year :  June 2009

Authors:  Dr. S. Venkata Seshaiah & Dr. Swati Jain

Industry: Banking and Financial Services

Region: Not Applicable

Case Code: ME0009

Teaching Note:  Not Available

Structured Assignment:  Not Available


OR





Abstract:
The case looks into the demand and supply scenario of credit card industry in India and examines the concepts of demand and supply saving management vs. expenditure management, consumer behaviour and elasticity. The case discusses about the players in the Indian credit market, various determinants of credit business and debates whether spending through credit cards is easy in a cash economy like India.

Pedagogical Objectives:

  • To understand the concepts of demand and supply with reference to credit cards
  • To understand the concept of elasticity.

Keywords : Credit Card, Debit Card, Saving Management, Expenditure Management, Customer’s Choice, Interest Rate, Elasticity of Demand, Elasticity of Supply, Income Elasticity, Price Elasticity, Debt Instruments, Managerial Economics, Microeconomics, Economics for Business, Business Economics, Economics for Managers, Paul Samuelson

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Tamara J EricksonTamara J Erickson

    Tamara J Erickson, President nGenera Innovation Network
    Speaks on Managing Troubled Times
  • Martin LindstromMartin Lindstrom

    CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC (New York) and BRAND sense Agency (London)
    Speaks on Marketing in a Downturn
  • Jeanne M BrettJeanne M Brett

    DeWitt W Buchanan, Jr., Professor of Dispute Resolution and Organizations at Kellogg School of Management, Northwestern University.
    Speaks on Multicultural Teams
  • View All Executive Interviews»




Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap