Business Case Studies, GLOBAL Case Study

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GLOBAL Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSR0064IRC Costa Rica's Reputation as Ecotourism Destination at Stake?
CSR0062IRC Corporate Social Responsibility: A Global Perspective
CRM0006IRC Consumer Focus in Retailing: The Apple Inc. Way
COS0103IRC Teva Pharmaceuticals' Foray into Patented Drugs: Tasting its Own Medicine?
COS0102IRC Sharp in 2007: Betting high on LCD TV
COS0101IRC SABMILLER: IS BAVARIA THE RIGHT ANDEAN FIT?
COS0094IRC Cadbury's Exit from Soft Drinks Market – A Strategic Move?
COM0257IRC Patented Drug Companies: Can Effective Product Lifecycle Management Counter the Generic Threat?
COM0255IRC Leadership: The Amazon way
COM0253IRC LCD TELEVISION: SHARP’S LEADERSHIP AT STAKE
CCA0055 Nokia Booklet 3G: Banking on Late Mover Advantage?
BSM0068IRC BOEING: Betting High on Freighters
BOS0015IRC Tata Nano: Host to a Global Dream ?
BBP0139IRC AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
BBP0133IRC Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BBP0127IRC Managing Personality Brands: The Harry Potter Saga
BBP0125IRC James Bond and Product Placements: Marketers’ Cine Connection with the Meta Brand
BBP0116IRC Brand Kingfisher – Creating a Lifestyle Brand
TRT0089 Managing Downturn without Downsizing (B): Innovative Job Saving Schemes

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