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CHINA Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
FAC0045IRC Embedded Value Movement: The Key Assumptions
ECC0051IRC Sub-Prime Crisis: Will Chinese Dragon be impinged similar to US economy?
CSR0065IRC Eli Lilly's Pre-clinical Research Practices: A Controversial Issue?
COS0095IRC China Netcom: Susceptible or Impervious to 3G?
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
CCA0059IRC Lenovo Group Limited: Loosing the Competitive Edge?
CCA0057IRC China Calling: Can it be the Next BPO Hub?
CCA0053 China Telecom Corporation Limited: Late Mover Advantage with Service Innovation?
BBP0120IRC Branding China: From Manufacturing to Marketing
TRT0082 ‘San Lu’, The Chinese milk products manufacturer’s product failure: Managing the Crisis?
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
GGL0047 Cisco in Emerging Markets (B): Looking Beyond China and India
CCA0050 China’s Manufacturing Edge: Is it Losing?
TRT0075B Microsoft: Struggling in China?
TRT0073 Mattel’s Product Recalls (B): Managing the Crisis
TRT0072 Mattel's Product Recalls (A): The chinese Imbroglio
SCJ0018 Google vs (D) Google’s Alliance Strategy in China
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MEBE0003 Chinese State-owned Enterprises – Redefining the Role of Government in Business



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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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