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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0132P Anheuser Busch: Brewing a fresh image
COM0131B Dell Inc : Facing Formidable Challenges in the US Consumer Market
COM0129B Federated Department Stores- Focusing on National brands
COM0128A Amazon in 2006
COM0127A PespiCo in 2006
COM0123 The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?
COM0122 Nancy Tellem's Competitive Strategies for CBS Paramount Television Network Entertainment Group: The Future Challenges
COM0121 Intel vs AMD: AMD has the Last Laugh?
COM0119 Sara Lee: CEO Brenda Barnes' Restructuring Strategies
COM0116 Lowe's, AMD, Target et al: The Second-mover Advantage?
COM0114 Yahoo!: Challenges in its Online Entertainment Ventures
COM0110 Amgen, the World’s Biggest Biotechnology Group: The Competitive Strategies
COM0109 Wrigley vs Cadbury Schweppes: The Competitive Strategies in Chewing Gum Market
COM0108 Merrill Lynch: Reviving its Asian Business
COM0100 Airbus vs. Boeing: The Subsidy Wars
COM0060 Microsoft vs Google: The Clash of Unequals
CCA0054B Mayo Clinic’s SPARC Igniting Innovation in Healthcare Delivery
CCA0044B Battle of the Titans: Lowe’s vs Home Depot
CCA0041K Coca-Cola Sticks to Carbonate Beverages
CCA0038P Yahoo Eyeing the Next Big Thing on Internet

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