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Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
Ronnie Screwvala: Trying to professionalise Bollywood?
A Product-based Branding Strategy: Bajaj Auto - Will It Work?
The Marketing of Barack Obama
Vodafone's ZooZoo campaign: Brand Communication Strategies
Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
GM's Saturn Story: Integrated Strategy for Communication and Brand Building
Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
US President Barack Obama's Election Campaign 2008: Leveraging New Media
WPP Group Plc: Inorganic Growth Strategies
Online Advertising: The Emerging Phenomenon
Madison Avenue: Changing Business Model
Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
Revitalising Barbie
Destination Dubai: Building a Brand
Corporate Co-Branding: Case of Yum! Brands, Inc.
Burger King-Revitalizing the Brand
Gaming - An Emerging Opportunity
Wendy's Advertising Strategy in 2006 Where's the Beef.
Marlboro : From Mass Marketing to New Age Promotions
Coca Cola's Advertising Strategies: Changing with Times
CRY in 2006: Changing Perceptions
The Evolution of Omega’s Advertising Strategy
Wal-Mart's Brand Identity: Lee Scott's Reinvention
Colgate Palmolive’s ‘Natural’ Route to Growth
BMW’s exit from Branded Entertainment –Is it the right move
Boston Red Sox- The brand and its future
The Virgin Group: Branding Ahead
Marketing the 'YouTube' Way
McDonald’s in Japan: Rebuilding the Brand
SABMiller's Miller Brand in USA: The Turnaround
Intel: In Search of a New Identity
Harley-Davidson: Maintaining a Cult Brand
Adidas: The Reebok Brand Revival
Managing Personality Brands: The Harry Potter Saga
P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
Brand Starbucks (A) - Can the Brand be revitalised?
Brand Starbucks (B) – Regaining Its Lost Soul
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