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The Launch of New Coke
The Indian Petroleum Industry: Towards Branded Fuels
BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
Indian Premier League's Operating Model - Marketing Cricket to the World
Reinventing Bisleri
Indian Aviation - Price Wars & More
Raymond - The Complete Mans Brand
ITC Food's Growth and Future Prospects
Amul's Diversification Strategy
Kraft Foods’ Mobile Marketing Strategy
Assessing Consumer Brand Loyalty
Revamping Rasna - A Marketing Overhaul Saga
Life Insurance Marketing in India (C)
Catch-22 for Kellogg's?
Kellogg's Indian Experience
Satyam iWay - Changing Indian Internet Browsing.
100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
Identifying the Factors Affecting Sales
Vanilla Coke in India - A
Vanilla Coke in India - B
Unilever in India - Building and Nurturing Brands
Unilever in India - Building the Ice creams business
Marico - Managing 'Saffola'
Detergent Wars in India
Unilever in India - Rural Marketing Initiatives
Coca-Cola India in 2004 -Marketing Strategy
Amul -Evolution of Marketing Strategy
Harley Davidson - Evolution of Marketing Strategy
Gillette - Managing Product Innovation
Red Bull Gives You Wiiiings
Lóreal's Global Branding Strategy
Madonna - Two Decades of Successful Personality Marketing
Unilever in India - Managing Brand Extensions
All Out' - Marketing a Mosquito Repellant
Marketing 'The Da Vinci Code'
Lipitor: How far should Pfizer push the Pill?
Ujala - The Supreme Whitener
Asian Paints - Adding Colours
LG's Marketing Strategy In India
Allen Solly - Entering the Indian Women's Western Wear Market
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