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Films: An Advertising Medium to Captivate Consumers
Corporates join the Sudoku bandwagon
Lacoste in the US: The Alligator Returns
Heelys’ ‘Wheely’ Success: Marketing a Trend
Word of Mouth in P&G: Ethically Right?
Making Milk ‘Cool’
Cause Related Marketing in India: Maruti Udyog’s Example
Is Apple managing its 4 P’s effectively?
Pidilite Industries: Fevicol Success Story
HLL vs P&G: Price Wars - An Effective Business Strategy?
FIFA Worldcup 2006: A Kickoff for Advertisers
Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
Took Pulse of the Market before Giving One to it
Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
Swiggy`s Starhunt Campaign
`Google Classroom`: The India Challenge
Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
Customer Retention through Loyalty Program at Greenply Industries
Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
Marketing the Badass SUV in India: Kia Seltos
Cadbury Schweppes' Acquisition Strategy
Dabur : The Balsara acquisition
The Body Shop (Part B):L'Oréal Turning Green?
Fiat Auto SpA – Tata Motors’ Joint Venture
Disney-McDonald's: On the Parting Ways
eBay's Takeover of Skype: The Strategic Fit
Sysco's Supply Chain Management Practices
The Making of Apple's iPod
Electrolux: Reinventing operations in North America
Nestle: Streamlining Operations
Maruti-Suzuki's Swift Move
Excel Printers: A Startup Company’s Capacity Planning
India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff?
Virgin Mobile in USA: Differentiating Growth Strategies
Hyundai's 'Santro' in India: Product Life Cycle Strategies
Gucci: Robert Polet’s Repositioning Strategies
Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
Fopp UK Music Retailer (B): The Costs of Over Exposure
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