Business Case Studies, Executive Interviews, Aneel Karnani on Bottom of the Pyramid

Help
Bookmark
Tell A Friend

Interview with Aneel Karnani on Bottom of the Pyramid

November 2008 - By Dr. Nagendra V Chowdary

The unique characteristic of poor people is, of course, that they have less money, to paraphrase an old quip from Ernest Hemingway. The poor spend about 80% of their income on food, clothing and fuel alone – that does not leave much room for discretionary spending.
— Aneel Karnani
Effective executive interview with Michael Beer on Change Management

Aneel Karnani is a member of the Strategy group at the Ross School of Business, The University of Michigan. Karnani's interests are centered on the basic question in strategic management: why do firms succeed? He focuses on how to create sustainable competitive advantage and strategies for growth. He is also interested in global competition, particularly in the context of emerging economies. He studies how local companies can compete against large multinational firms, and how multinational firms can succeed in unfamiliar markets. Another current research interest of Karnani is the role of the private sector in poverty reduction.

He works with several companies to design and deliver executive development programs. He is also actively involved in consulting on strategic planning process, and strategy analysis and formulation. A graduate of Harvard Business School's doctoral program, he has been a visiting faculty at several universities worldwide.

Useful for Understanding of:

  • BOP markets and their unique characteristics
  • BOP markets fad or big marketing opportunities
  • What organisational changes are required for MNCs to tap BOP markets
  • Unintended consequences for MNCs in serving the BOP markets
  • Risk and challenges serving the BOP markets especially for theMNCs.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2008-11-15-06
IBSCDC Reference No. INT0019
Year and Month of Publication November 2008
Keywords Aneel Karnani, BOP markets and their unique characteristics, BOP markets fad or big marketing opportunities, What organisational changes are required for MNCs to tap BOP markets, Unintended consequences for MNCs in serving the BOP markets, Risk and challenges serving the BOP markets especially for theMNCs

1. Bottom of the Pyramid Consumers Case Study
2. ICMR Case Collection
3. Case Study Volumes

 1  2 3  Next



Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: info@ibscdc.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap