Aneel Karnani is a member of the Strategy group at the Ross School of Business, The University of Michigan. Karnani's interests are centered on the basic question in strategic management: why do firms succeed? He focuses on how to create sustainable competitive advantage and strategies for growth. He is also interested in global competition, particularly in the context of emerging economies. He studies how local companies can compete against large multinational firms, and how multinational firms can succeed in unfamiliar markets. Another current research interest of Karnani is the role of the private sector in poverty reduction.