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Publishing Year
Publishing Year
Interview with Nirmalya Kumar on Private LabelsApril 2008 - By Dr. Nagendra V Chowdary |
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Nirmalya Kumar is Professor of Marketing, Faculty Director for Executive Education, Director of Centre for Marketing, and Co Director of Aditya Birla India Centre at London Business School. Kumar received his B.Com. from Calcutta University, his MBA from the University of Illinois at Chicago, and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G. Clayton Award for his PhD
and Wall Street Journal. He has authored,"Global Marketing" (Businessworld) as well as Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation, Private Label Strategy: How to Meet the Store Brand Challenge (with J-B. Steenkamp) and Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (with J. Anderson and J. Narus), all published by Harvard Business School Press. He has published four articles for the Harvard Business Review, most recently"Strategies to Fight Low-Cost Rivals". His academic papers and articles have appeared in Academy of Management Journal, Journal of Marketing, and Journal of Marketing Research. These articles have received more than 1200 citations. He has also written more than 40 cases and teaching notes for Amazon, Red Bull, Zara, and Wal-Mart. Kumar has won three BusinessWeek/ ECCH awards for most adopted cases. He has also won several teaching honors, including achievement of BusinessWeek's highest four star faculty rating in their 1993 guide to MBA programs. He can also be reached at nkumar@london.edu |
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Private Labels Case Study
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Related Links
Books by Nirmalya Kumar
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Private Label Strategy: How to Meet the Store Brand Challenge -
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation 
India's Global Powerhouses: How They Are Taking on the World
Strategies to Fight Low-Cost Rivals (HBR OnPoint Enhanced Edition)
Nirmalya Kumar's weblinks
Related Case Studies
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- Roger Deromedi: Solving the Brand Portfolio Problems at Kraft Foods Inc.
- Cott Corporation, World's Biggest Maker of Retailer-brand Carbonated Soft Drinks: The Growth Strategies
