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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG060 All Out' - Marketing a Mosquito Repellant
MKTG061 Legend' - Redefining the Rules of Marketing PCs in China
MKTG062 Lóreal - Building a Global Cosmetic Brand
MKTG063 BBC World in India
MKTG064 Madura Garments - Marketing Branded Men's Wear n India
MKTG065 TetraPak's Packaging Innovations
MKTG066 Customer Service at Singapore Airlines
MKTG067 Walt Disney - The Evolution of a Brand
MKTG068 Krispy Kreme Doughnuts - America's Hottest Brand
MKTG069 FedEx vs. UPS in China - Competing with Contrasting Strategies
MKTG070 Tesco - The Customer Relationship Management Champion
MKTG071 Beetle : The Birth, Growth, Death and Revival of a Cult Brand
MKTG072 Virgin - Brand Extension and Brand Dilution
MKTG073 P & G Brand Management System
MKTG074 Baskin Robbins Innovative Marketing
MKTG076 Scorpio - Marketing an Automobile Brand
MKTG077 The 'David Beckham' Brand
MKTG078 Absolut Vodka - Creating Advertising History
MKTG079 Harry Potter - A Multi Billion Dollar Business
MKTG080 Lessons in Customer Service From Wal-Mart

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