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Page 177 of 215

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG222 Hershey: Going through a Sweet Recession
MKTG223 Woot.Com - Selling to Geeks
MKTG224 Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
MKTG225 Tata Sky's Marketing Strategies
MKTG226 Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
MKTG227 Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
MKTG228 Coca-Cola "Open Happiness" Campaign
MKTG229 Marketing Pristiq: The Advertising Challenge
MKTG230 Maruti Suzuki`s Advertising Strategies
MKTG231 Idea Cellular`s Advertising and Promotion Strategies
MKTG232 Kraft Foods’ Mobile Marketing Strategy
MKTG233 Burger King's 'Subservient Chicken' Marketing Campaign
MKTG234 Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
MKTG235 Promoting 'Paranormal Activity'
MKTG236 Apple’s App Store: Strengthening the iPhone’s Competitive Position
MKTG237 Indian Premier League's Operating Model - Marketing Cricket to the World
MKTG238 i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
MKTG240 Selling Insurance Products in India: The Commission versus Fee Debate
MKTG241 Canadian Club: Repositioning a Dormant Brand
MKTG243 Amazon.com: Customer Service Champion

Case Studies by Company -"H"

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