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Page 74 of 94

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG090 Tommy Hilfiger - The Struggles of an American Fashion Icon
MKTG092 CavinKare's Innovative Marketing Strategies
MKTG093 Hindustan Lever's Foray into Network Marketing
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG103 Coca-Cola's Dasani In the UK - The Public Relations Fiasco
MKTG105 Harrah's CRM Strategy
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG109 Arvind Brands' Competitive Position in the Indian Branded Apparel Market
MKTG113 Market Expansion Strategies of Maruti Udyog
MKTG116 Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
MKTG117 The Marlboro Story
MKTG118 Toyota Prius - A Case in New Product Development
MKTG119 IKEA's Global Marketing Strategy
MKTG121 Pricing Fuzeon - Cost of Innovation?
MKTG123 The New 'Indian' Airlines
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG127 PVR Ltd.'s Growth and Future Prospects
MKTG128 Grove Fresh Ltd - Marketing Organic Juices
MKTG131 Kingfisher Airlines - The 'Funliner Experience'
MKTG134 Marketing 'The Da Vinci Code'

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