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B Case Studies

Company name starts with:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 170 of 211

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG144 The Maggi Brand in India: Brand Extension and Repositioning
MKTG145 Haagen-Dazs: Repositioning a Cult Brand
MKTG146 Hidesign: Marketing Leather Products
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG148 Snapple's Marketing - An Unconventional Brand's Claim to Fame
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG150 Nike's “Joga Bonito” Marketing Campaign
MKTG151 Vertu Mobile Phones: Luxury Redefined
MKTG152 Dell's Customer Contact Center Operations in India
MKTG153 Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG155 Unilever's “Real Beauty” Campaign for Dove
MKTG156 Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
MKTG157 The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
MKTG159 The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
MKTG160 Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
MKTG161 Bose Corp.: Better Sound through Research or Better Sales through Marketing?
MKTG162 Sony's Battery Recall Fiasco
MKTG163 Philips: Making Sense of Simplicity
MKTG164 Harnessing the Power of Online Social Communities for Branding and Market Development

Case Studies by Company -"B"

 

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