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GE Case Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 108 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG182 Crisis Management: Dealing with a Product Crisis
MKTG185 Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG191 Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
MKTG192 Coaching A Sales Team
MKTG194 Public Relations at Microsoft
MKTG195 Qube: Market Development for Digital Cinema
MKTG196 Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG202 UGG Boots: Australian Generic Product to Global Luxury Brand
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG206 iRobot's Roomba: Bringing Robots into Homes
MKTG209 Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
MKTG210 Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
MKTG211 Barack Obama's Integrated Marketing Communications Strategy
MKTG213 Marketing Ghajini: Bollywood's Biggest Blockbuster
MKTG214 L'Oréal in China
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MKTG217 IBM Corporation: Targeting the LGBT Segment
MKTG223 Woot.Com - Selling to Geeks
MKTG224 Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign

Case Studies by Company -"G"

 

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