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Li Case Studies

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Page 120 of 152

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG103 Coca-Cola's Dasani In the UK - The Public Relations Fiasco
MKTG105 Harrah's CRM Strategy
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG107 Zee Telefilms' Competitive Strategies
MKTG108 Channel Conflict at Apple
MKTG110 Marketing and Communication Strategy of Titan Industries' Watch Division
MKTG111 Match.com - The World's Leading Online Personals Site
MKTG112 Haier's Marketing Strategies in India
MKTG114 Organized Retail Industry in India
MKTG115 LG's Growth Strategies in India
MKTG116 Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
MKTG117 The Marlboro Story
MKTG119 IKEA's Global Marketing Strategy
MKTG120 Google and the 'Click Fraud' Menace
MKTG121 Pricing Fuzeon - Cost of Innovation?
MKTG122 The 'Incredible India' Campaign - Marketing India to the World
MKTG123 The New 'Indian' Airlines
MKTG124 Radio Mirchi - Spicing up the Indian Air Waves
MKTG126 Real Madrid: The Galacticos Era
MKTG127 PVR Ltd.'s Growth and Future Prospects

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