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Page 189 of 229

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG233 Burger King's 'Subservient Chicken' Marketing Campaign
MKTG234 Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
MKTG235 Promoting 'Paranormal Activity'
MKTG236 Apple’s App Store: Strengthening the iPhone’s Competitive Position
MKTG237 Indian Premier League's Operating Model - Marketing Cricket to the World
MKTG238 i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
MKTG239 Burger King's 'Whopper Freakout' Marketing Campaign
MKTG240 Selling Insurance Products in India: The Commission versus Fee Debate
MKTG241 Canadian Club: Repositioning a Dormant Brand
MKTG242 Tourism Kamloops
MKTG243 Amazon.com: Customer Service Champion
MKTG244 Volkswagen's Marketing Strategy in India
MKTG245 Droid: Challenger to the iPhone?
MKTG246 Unilever's Packaging Practices - Innovations and Insights
MKTG247 Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers
MKTG248 Burger King's 'Whopper Virgins' Viral Marketing Campaign
MKTG249 Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
MKTG250 Customer Service at L.L.Bean
MKTG251 Social Marketing: Times of India's 'Teach India' Campaign
MKTG252 Design Thinking and Innovation at IDEO

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