Business Case Studies, GLOBAL Case Study

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GLOBAL Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0013 P&G: From Mass to Micromarketing
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0003 Coca-Cola – Contentious Overseas Business Practices
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MKS0031 Nestlé's Marketing: The Next Driver of Value Growth?
ME0022 Executive Pay Package: A Study of Demand and Supply
MAA0166 Daiichi's Acquisition of Ranbaxy
MAA0165 Coca Cola’s Acquisition of China’s Huiyuan Juice Ltd: A Juicy Deal?
MAA0164 InBev's Acquisitionof Anheuser-Busch – American Beer with Belgian Spirit?
INA0112 Reader’s Digest’s Bankruptcy: Loyal Readers, Disloyal Profits!
INA0106 Fashion Industry: Can Asia Buck The Trend?
HRM0055 Telecommuting: A Perk or Prerequisite?
GOV0041 Bank Bailouts and Bonuses: From Financial Bankruptcy to Moral Bankruptcy?
GGL0051 Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain
GGL0048 Fisher Price’s Global Expansion: Toying with Customisation
GGL0016 Coca-Cola- Contentious Overseas Business Practices
FM0001 Unilever Limited: Transforming the Finance ‘Function’
ECC0034 US Financial Crisis: Global Financial Markets – Need for New Regulations?
COM0105 Infineon, The German Chipmaker’s Troubles: The Strategy Dilemma
COM0026 Exelon’s Business Strategy – John W. Rowe’s Way

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