Business Case Studies, US Case Study

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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CCA0035P Aging Microsoft
CCA0030A Yahoo and Google: Fight for Dominance
CCA0028 Xerox's Palo Alto Research Center: Getting Inventions to the Market
CCA0027 Red Bull: Changing Flavours?
CCA0024 The Container Store's Customer Service: Recruitment and Training as Competitive Advantage
CCA0023 HP into Digital Printing: Charting a New Competitive Landscape
BSM0058C AOL’s Ad-based Business Model
BSM0041 Offshore Outsourcing in Legal Services: DuPont Leads all the Way
BSM0038 Kroger's Customer-centric Business Model: The Competitive Strategies
BSM0035 Pete Kight's CheckFree: Pioneering Online Bill Payments in the US
BSM0034 Microsoft's Net Strategy: The Business Model Makeover
BSM0032 Cartridge World, The Australian Cartridge Refilling Company's Business Model: Can it Sustain?
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BOS0006 Toyota’s Prius: A Revolution or a Fad?
BBP0074K Intel: In Search of a New Identity
BBP0071K Google: From Search Engine to Power Brand
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
BBP0064A Marketing the 'YouTube' Way
BBP0063K Branding - The Yum! Way

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