Business Case Studies, US Case Study

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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
RTS0070 Lear: The US Automobile Parts Maker's Restructuring Strategies
RTS0069 Krispy Kreme Doughnuts Inc.: Turning the Turnaround Strategies Around?
RTS0068 Goodyear's Troubles: CEO Robert Keegan's Restructuring Strategies
RTS0067 GM's Growing Troubles: Rick Wagoner's Restructuring Strategies and the Challenges
RTS0062 John Swainson's Turaround of Computer Associates International Inc.: Setting IBM Standards?
PPP0004A Telstra: The Telecom Giant in Trouble
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
POS0025K Old Spice: P&G's Repositioning Strategy
OPM0020K FedEx: The Cutting Edge
OPM0017K Intel Corp: The Customer Oriented Reorganization
OPM0013B RFID in Wal-Mart: Willy Nilly Compliance by its Suppliers
OPM0012 CISCO Systems: Implementing “Customized” ERP in Nine Months
OPM0008 Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer?
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0098B Smirnoff’s Reunion With Bond
MKS0097B Barbie: Less Attractive to Kids?
MKS0096A Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0080C Ad Wars-Yahoo! versus Google

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