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The Teleshopping Business in India
Identifying the Factors Affecting Sales
Unilever in India - Building and Nurturing Brands
Unilever in India - Building the Ice creams business
Detergent Wars in India
Cipla - Capturing the Global AIDS Market
Asian Paints - Adding Colours
Assessing Consumer Brand Loyalty
Zara - Expansion Blues
Makeover of Britannia
Lóreal - Building a Global Cosmetic Brand
Scorpio - Marketing an Automobile Brand
Harry Potter - A Multi Billion Dollar Business
Calvin Klein's Scandalous Advertising - Morality vs. Money
CavinKare's Innovative Marketing Strategies
Marketing Strategies of BusinessWorld
Coca-Cola's Belgian Crisis - The Public Relations Fiasco
Honda's Marketing Strategies in India
Casas Bahia - Marketing to the Poor
Cummins India - Consumer Driven Modularization Strategy
Harrah's CRM Strategy
Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
Marketing Viagra in India
Dell's Customer Contact Center Operations in India
Eureka Forbes - The Direct Marketing Pioneer
MusicWorld - Redefining Indian Music Marketing
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Pricing it Right: Three Caselets in Pricing
Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
Gitanjali Group`s Brand Management Strategies
Uber: A Rough Road Ahead?
Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
Apollo Hospitals: Leading the Way to Healthcare Tourism
Microsoft vs Intuit in 2005
MTV – Staying Cool in the New World
Wikipedia: Can it Survive its Own Success?
Second Life: A unique marketing platform
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