Case Studies in Business Management, Strategy, Innovation Management, Marketing, Leadership, MBA Case Studies

Innovation Management Case Studies

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Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
INM0108C	ITC’s E-Choupal: A Mirage of the Poor?
INM0107B	Will Harry Potter’s Magic Work for Universal Studios Theme Parks?
INM0106B	Innovate for Growth: Immelt’s Strategy for GE
INM0105B	Fox Business Network (FBN) – Talking Business to the Common Man?
INM0104	BabaJob.com, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
INM0103	Google vs Baidu.com (A): The Exportability of Google’s Business Model
INM0102A	Dell Business Model (B): A Case for Business Model Innovation
INM0101A	Dell Business Model (A): Strategic Inflection Points in the PC Industry
INM0100C	Mobile Phones: The Advent of a New Advertising Medium
INM0099	P&G in Mexico: Profiting from Product and Marketing Innovations
INM0098B	Logitech: Competing through Innovation
INM0097P	M&M’s Candy’s Innovative Marketing Strategies
INM0096P	Honda’s Green Technology Strategy in the US Auto Market
INM0095K	DaimlerChrysler`s Compass SUV: Softening The Tough Jeep
INM0094K	MojoPac: Redefining Mobile Computing?
INM0093K	Indian Railways – IT Innovations in Passenger Services
INM0092K	Dell: From a Low Cost PC Maker to an Innovative Company
INM0091B	The Implementation of an Improved Global Delivery Model in Infosys: Will it Succeed?
INM0090B	Whirlpool: Redefining Innovation
INM0089A	Motorola: Fostering Innovation?

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