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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG071 Beetle : The Birth, Growth, Death and Revival of a Cult Brand
MKTG072 Virgin - Brand Extension and Brand Dilution
MKTG073 P & G Brand Management System
MKTG074 Baskin Robbins Innovative Marketing
MKTG075 Marketing Research at P & G
MKTG076 Scorpio - Marketing an Automobile Brand
MKTG077 The 'David Beckham' Brand
MKTG078 Absolut Vodka - Creating Advertising History
MKTG079 Harry Potter - A Multi Billion Dollar Business
MKTG080 Lessons in Customer Service From Wal-Mart
MKTG081 Coca Cola India's Thirst for the Rural Market
MKTG082 New Product Development at the Schwan Food Company - Innovations Through Communication
MKTG083 Branding a Commodity - The Tata Steel Way
MKTG084 Calvin Klein's Scandalous Advertising - Morality vs. Money
MKTG085 Price Optimization at Northern Group Retail
MKTG086 Tupperware in India
MKTG087 Nivea - Managing an Umbrella Brand
MKTG088 NIKE - 'The Goddess of Marketing'
MKTG089 Samsung's Marketing Strategy in India
MKTG090 Tommy Hilfiger - The Struggles of an American Fashion Icon

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