Business Case Studies, Executive Interviews, Bettina Büchel on Decision Making

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Interview with Bettina Büchel on Decision Making

May 2008 - By Dr. Nagendra V Chowdary

Walking the fine line between requirements of the leadership role, which has mainly been "masculine" and the female gender which is expected to be focused on communal values by emphasizing behaviors such as kind, affectionate, sensitive and helpful makes many situations for women challenging. It is striking this balance that women need to become skilful at.
— Bettina Büchel
Effective executive interview with Bettina Buchel on Decision Making

Bettina Büchel is Professor of Strategy and Organization at International Institute for Management Development (IMD) located in Lausanne, Switzerland. Her current research topics include strategy implementation, new business development, strategic alliances and change management.

At IMD, she is the Director of two public programs (OWP and Strategic Leadership for Women) and in company programs and has worked with executive teams to develop and implement strategies. In addition, she has been a consultant in private and public companies in Asia and

Europe like Nestle, Eli Lilly, Linde, Holcim, UBS, WHO, Telephone Organization of Thailand. Based on her experience, she has written numerous case studies on organizations across the world such as Nestle, BASF, SGS, Holcim, Deutsche Bank, Nira Refinery in India and Legend in China.Büchel is of German origin and grew up in Malaysia. She received her bachelor of Economics and Public Administration at the University of Constance, Germany, her Masters of Human Resources and Industrial

She did her post-doctorate at the University of Michigan. After obtaining her Ph.D., she spent four years working as an Assistant Professor at the Asian Institute of Technology in Bangkok where she was teaching MBA and Ph.D. students.She has written seven books on strategy execution, facilitating change, organizational learning, comparative human resources management, joint venture management and communication technology enabled knowledge organizations. Her articles have appeared in leading academic journals.

she can also be reached at

Useful for Understanding of:

  • Perceptible difference between women and men in decision-making
  • Importance of counselors, advisors and mentors in making strategic decisions
  • Does conflict lead to better decisions
  • Should executives /leaders engage in a balancing act of decisiveness and indecision.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2008-05-08-06
IBSCDC Reference No. INT0067
Year and Month of Publication May 2008
Keywords Bettina Büchel, Perceptible difference between women and men in decision-making, Importance of counselors, advisors and mentors in making strategic decisions, Does conflict lead to better decisions, Should executives /leaders engage in a balancing act of decisiveness and indecision

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